This work takes real women, not actresses, and surprises them (legitimately, trust us) with an authentically Italian experience. From the moment they take the Bertolli package out of the freezer case, they're thrust into Italy.
The print takes on the cheeky tone of the TV advertising with pithy headlines that speak to the authentic, restaurant quality of the Bertolli meals, contrasted with elegant type and moody photography that elevates the brand.
ACD: Leslie Shaffer
CDs: Travis Parr and Nikki Baker
Pour it in your tank, smash the gas, and giddy-up!
These spots reintroduced STP to the public after a 10-year advertising hiatus.
We somehow coaxed The King, racing legend, Richard Petty, to let us use his own personal car and were also lucky enough to get the Drive-By Truckers frontman, Mike Cooley, to do the music and voiceover for both TV spots.
Writer: Billy Leyhe
CD: Jim Bosiljevac
Steam has a magical quality. It is elegance combined with power. In this spot we take an up-close look at the beauty and transformational effect steam has on the ingredients within Healthy Choice Cafe Steamers meals.
Writer: Katherine Fernandez
ACD: Brian Button
CD: Travis Parr
Sometimes the best intentions result in the biggest messes. Good thing there's Clorox Clean-Up.
Writer: Andrew Hajjar
ACD: Sam Brown
CD: Jim Bosiljevac
Manwich is bold. And messy. And fun. And manly. And delicious.
Writers: Andrew Hajjar and Travis Parr
CD: Nikki Baker
Staining your clothes sucks. But think about how your clothes feel? For them, it's pretty much a near-death experience. In this page takeover, we see two shirts lament their traumatic stories, and how they survived thanks to the stain-fighting power of Clorox 2.
Writer: Leslie Shaffer
ACD: Kelly McCullough
CD: Chad Ackley
Selling litter is not the easiest thing. Nobody really wants to talk about it. So we decided to create a series of Sitcom-esque episodes centered around the Scoop Away Characters Clumpy and Crumbly. Clumpy keeps it together, while his bestest friend, Crumbly is always falling apart (if you haven't guessed, Crumbly represents "other litters"). We followed these videos with online games and interactive experiences on facebook, so viewers could really get their clump on.
Writer: Justin Peele
ACD: Sean Flores
CD: Heather Reid
125 years ago Doc Pemberton invented the best invention in the world, Coca-Cola. After discovering Twitter and the digital social universe, this southern gentleman tinkerer has seen how much happiness mobile video games bring teens - even ones played with irate birds. So imagine how much more joy he could create if he had teens focus their creative energy on happy games.
I love working with bloggers and interior designers who share the same passion for creativity, design and style that I do. I create blog and portfolio sites that help them communicate their brand in an online presence.