Qualcomm

In Qualcomm's 30 year history, they had never advertised. We launched their first ever public campaign with an anthemic "why wait". Qualcomm is at the forefront of mobile technology, inventing the innovations of our daily lives. The products featuring their technology have and continue to impact humanity on both a very personal and very grand scale.

The Team

Agency: DDB California

Creative Director: Jonathan Byrne

Writer: John Connor

Art Director: Nicole Schultz