Bertolli
Bertolli creates frozen Italian meals so authentic, it's like stepping into Italy when you taste them. We took this sentiment literally and brought Italy to some unexpected shoppers, transforming the market and their homes to give them a truly Tuscan dining experience. These women were not actors, just surprised and willing customers.
The print takes on the same cheeky tone of the commercials with pithy headlines that speak to the authentic, restaurant quality of the Bertolli meals, contrasted with elegant type and moody photography that elevates the brand.
Lettering by the amazing Jessica Hische
Behind The Scenes
The Team
Agency: DDB California
Creative Directors: Nikki Baker and Travis Parr
ACD: Leslie Shaffer
Art Director: Nicole Schultz